Strategy. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Stelios Haji-Ioannou (Greek) founded the company in 1995. This was much higher than the other airlines based on a permanent discount. easyjet stakeholder mapping. Implementation and quality of the work in the management process requires the developments in the cultures quality based EU Share Ownership. for only $16.05 $11/page. Sustainability. Modern aircraft fleet with unparalleled network. It flies to more than 31 countries and serves over 750 routes. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The Company operates a modern fleet of Airbus A320 family aircraft. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJets $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. At the heart of corporate brand management, every organizations maintains a bi-lateral relationship with its stakeholders (customers, employees, suppliers, investors and so on) and there is an informal contract of a promise between the two; this is what we called the brand promise (the promise made from the corporate side and what is expected from its It operates from 29 bases across the UK and Europe. role of stakeholders. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, its a private limited company owned by Easy Group and its also listed on the London Stock Exchange. Implementation and quality of the work in the management process requires the developments in the cultures quality based Stakeholder engagement 12 Market review 16 Chief Executives review and Our Strategy 20 Key Performance Indicators 32 Sustainability 36 Financial review 56 Key statistics 63 Profit before tax underlying ( million) 123.1 191.3 (35.7)%. It is important that the knowledge and power of influence the stakeholders have on the quality management process is noted. This provides context for how our wider purpose drives our Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJets $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. CHANGES TO THE BOARD DURING THE YEAR AND UP TO 18 NOVEMBER 2019: Dr Anastassia Lauterbach and Nick Leeder were appointed to the Board on 1 January 2019. Adle Anderson stepped down from the Board on 7 February 2019. TENURE 0-3 years: 5 4-6 years: 3 7-9 years: 2 GENDER Male: 7 Female: 3 AGE 40-49: 2 50-59: 5 60+: 3 S R A www.easyJet.com71 Share. 01 The Company operate a single type aircraft fleet. Fuel cost is one of the biggest and volatile single cost for Easy Jet therefore fuel efficiency is very important to Easy Jet. Easy Jet have aimed a 3% improvement in fuel burn, which will deliver 20million by 2012. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. 20 Mar 2003. EasyJet is Europes leading low-cost no frills airline. The Company operate a single type aircraft fleet. Political factors reflect the political stability of the region where Easyjet is operating. Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. Pricing.In competing against legacy carriers, easyJets main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Ansoffs Matrix. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the companys social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. management www.easyJet.com It flies to more than 31 countries and serves over 750 routes. It is based in London Luton Airport which is one of the busiest airports in the UK. 5Legal 3 3. [25 marks] Question: Explore the key stakeholders of EasyJet and map in terms of their power and interest. Share. easyJet has two major shareholders (easyGroup Holdings Limited and Polys Holdings Limited) which, as a concert party, control approximately 33% of its ordinary shares. easyJet does not own its company name or branding, which is licensed from easyGroup Ltd. 3. About Us; Our Clients; Team; Our Alliances & Partnerships; Consulting Walmart Stakeholders 3/18/2013 Walmart is one of the largest retailers in the world that is steadily growing and seeking to develop ways of meeting the needs of their stakeholders.In our textbook stakeholders are defined as people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address The easyjet convoy consist of 75 own Boeing 737-700 aircraft including 84 leased crafts with 380 rotes. Start a PESTEL analysis for the general business environment of EasyJet. When it was created eight years ago easyJet was a bold new venture aiming to change the rules of its market. The history of the EasyJet shows a steady progress. easyJet 2006 Airbus circular. Start a PESTEL analysis for the general business environment of EasyJet. Map British Airways stakeholders Introduction . It is based in London Luton Airport which is one of the busiest airports in the UK. from 1 January 2021), UK nationals are now treated as non-EU nationals and their shareholdings do not count towards satisfying the EU ownership requirement. 1. Provide an explanation for each stakeholder position and identify the potential strategic implications. Collect and evaluate economic factors which might influence EasyJet general business environment. easyJet. This refers to the nature of the relationship the stakeholder shares with the brand and the extent to which the stakeholders resonate with the brand. Role of Stakeholder The stakeholders are the key assets in the wealth and growth of an organization. The stakeholder can be defined in 3 groups Internal, External and connected stakeholders. Storage Facilities; Packing & Wrapping [25 marks] easyJets structural cost advantage relative to these airlines allows it to offer customers more affordable fares. Home; Company. EasyJet and Ryanair are low cost airlines battling for the top spot in the airline market. What we do. Provide an explanation for each stakeholder position and identify the potential strategic implications. EasyJet ranks first or second brand in United Kingdom, France and Switzerland. 26 Dec 2006. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). easyJet plc is a United Kingdom-based company, which is engaged in airline business. Role of Stakeholder The stakeholders are the key assets in the wealth and growth of an organization. Following the end of the Brexit Transition Period (i.e. In 1997 EasyJet launches its web site as easyJet.com to provide information on the airline. It is important that the knowledge and power of influence the stakeholders have on the quality management process is noted. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Circular. What Stakeholders Want From Easyjet. EasyJet is a low-cost European point-to-point airline. We are a low-cost European point-to-point airline. Manage cost. It carries 65 million passengers annually including 12 million business passengers. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. easyJet's EU The strategic choices for EasyJet should be based on the current situation in the market, the companys capabilities, mission, vision, and resources. The Ansoff matrix represented in Picture 1 was applied, and the strategies were evaluated with the SAFE criteria: suitability, acceptability, and feasibility ( The Ansoff Matrix n.d.). Picture 1. The business philosophy of easyJet is that money can be made on any route where a carrier can fly three times a day to a low-cost airport, based on a minimum market size. Stakeholders. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. We were proud to be the first among the major airlines in the world to fully offset the carbon emissions from the fuel used for all our flights, and continue to be the only major European airline to do so. 2008 2007 Change. Picture 1. The Company operates low-cost European point-to-point airline. The stakeholder can be defined in 3 groups Internal, External and connected stakeholders. Easyjet Analysis. At the end of the Transition Period (i.e. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. What Stakeholders Want From Easyjet. 15 Stakeholder engagement 16 Chief Executives review and Our Strategy 26 Key performance indicators 28 Financial review 35 Viability statement 36 Summary statistics 37 Risk 48 Sustainability easyJets value creation framework is the foundation for who we are and what we do. 1. The Company operates a modern fleet of Airbus A320 family aircraft. The basis of commercial success for such strategy is maintaining a 30-40% cost advantage over established airlines. EU regulations require all airlines with EU operating licences (including easyJet) to be majority owned and controlled by nationals of one of the member states of the EU, Switzerland, Norway, Iceland or Liechtenstein ("EU nationals"). The EasyJet Airline Company Limited is a UK based airways started its journey in 1995 with two leased flights from Boeing. In terms of passenger carriage capacity (internationally and domestically), the company emerges the biggest airline in Now the company operates almost 100 directions airports in 21 European and American. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Start a SWOT and Porters 5 Forces Analysis for the company; Make a list of the issues/problems you face. 1.1 Introduction. easyJet plc is a United Kingdom-based company, which is engaged in airline business. 2. famous political gaffes. EasyJet is an airline organisation based in Britain. The Company operates low-cost European point-to-point airline. Employees they want to be paid the correct wage from EasyJet for what they do and the hours they work. 2003 Airbus circular. Easyjet Competitive Analysis. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Strong operational efficiency leading to a low-cost model. In 2009, Easy jet saved 1.2%of fuel they burn through the improvement of fuel efficiency and new flight planning system. What the stakeholders want from EasyJet: Customers they would want cheap flights that are comfortable and safe. easyJet focuses on developing strong positions in Europes leading airports flying between airports people want to travel to with optimised frequency. EasyJet is Europes leading low-cost no frills airline. Its principal competitors at these leading airports are the legacy airlines and charter carriers. Stakeholder engagement 12 Market review 16 Chief Executives review and Our Strategy 20 Key Performance Indicators 32 Sustainability 36 Financial review 56 easyJet has an outstanding network of #1 and #2 positions in the primary airports around Europe, which customers favour. 90% of the overall sales were online by 2003. Home; Moving Services. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. consultation with easyJet, and involved a desktop review of internal and external information sources to produce a long list of potential sustainability issues, followed by in-depth interviews with key stakeholders carried out by the consultancy and shared with easyJet without attribution. About Us; Our Clients; Team; Our Alliances & Partnerships; Consulting May 2002 acquisition of Go and rights issue. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you. Why is easyJet activating an EU ownership contingency plan? Which stakeholders are critical to the business? easyjet stakeholder mapping easyjet stakeholder mapping. Its main offices are at London-Luton airport. We are easyJet plc and we are a company registered in England and Wales with registration number 03959649 and registered office at Hangar 89, London Luton Airport, Luton, Bedfordshire, LU2 9PF. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Implications of Brexit for UK and non-EU shareholders. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, its a private limited company owned by Easy Group and its also listed on the London Stock Exchange. First choice brand and increasing customer loyalty. Easyjet Case Study. Easyjet Analysis. EasyJet is a low-cost European point-to-point airline. easyJet famous political gaffes. It employs people on local contract from across seven countries in Europe. 2. Easyjet Plc Porter Five Forces & Travel & Leisure industry analysis at just $11 per page.Porter Five Forces Analysis is a strategic management tool to analyze industry. Which stakeholders are critical to the business? easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Local Moves. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. It carries 65 million passengers annually including 12 million business passengers. Map British Airways stakeholders Introduction . easyjet stakeholder mapping easyjet stakeholder mapping. easyJet. Easyjet Competitive Analysis. Profit before tax underlying ( million) 123.1 191.3 (35.7)%. EasyJet is also engaged in trading and leasing aircrafts. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. 5Legal 3 3. A successful example of a European no frills airline is easyJet. 90% of the overall sales were online by 2003. It is very difficult to classify easyJets social responsibility activities. We are a low-cost European point-to-point airline. easyJet aims to make travel easy, enjoyable and affordable for customers, whether it is for leisure or business. which achieves advantage in a changing environment through its configuration of resources with the aim of fulfilling stakeholder expectations (Johnson et al., 2005). Easyjet Case Study. Midrand Movers; Long Distance Moves; Office Removals & Corporate Moving Services; Other Services. Initially they started with two leased Boeing 737-200 aircraft. The British low cost airline is listed on London Stock Exchange and is a constituent of the FTSE 100 Index. Introduction and History. This was much higher than the other airlines based on a permanent discount. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Profit before tax underlying ( million) 123.1 191.3 (35.7)%. It started with its marketing slogan of Making flying as affordable as a pair of jeans 29 one way. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. st james parish sheriff office address. role of stakeholders. Weaknesses. easyJet's Strengths. In addition to this average fare advantage, easyJets highly dynamic revenue easyjet stakeholder mapping. st james parish sheriff office address. Start a SWOT and Porters 5 Forces Analysis for the company; Make a list of the issues/problems you face. 2. 1. Collect and evaluate economic factors which might influence EasyJet general business environment. Home; Company. What we do. from 1 January 2021), UK nationals are treated as non-EU nationals and their shareholdings do not count Despite the global recession the Easyjet is making significant profits. It is based on the low-cost, no-frills model of the US carrier Southwest. (Keller, 2001) Such loyal stakeholders actively seek to interact with the brand through different means and share their experience with others. 02 May 2002. Incio > 2022 > junho > 7 > Sem categoria > easyjet stakeholder mapping. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. It operates from 29 bases across the UK and Europe. "Stakeholders of easyjet" Essays and Research Papers Page 1 of 50 - About 500 Essays Easyjet. The company was inaugurated in 1995. Total revenue ( million) 2,362.8 1,797.2 31.5%. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. When it was created eight years ago easyJet was a bold new venture aiming to change the rules of its market.